Individual Innovation (Rad Hourani SS 2011)

Video PresentationModel: Tanga MonreauDirector: Rad HouraniLabel: Rad HouraniCollection: Spring/Summer 2011

So when I blogged about the Rad by Rad Hourani collection I said that I knew that there was also a Rad Hourani collection but I wasn’t sure about the differentiation. Well, with this new film, and the accompanying research I’ve done, I now understand the difference. A collection made of 6 pieces styled(by William Graper) and reinterpreted into 22 different looks, is what Rad Hourani has given us for his main eponymous line. Done in his customary color palette of black with the addition of white, the collection stays true to what Rad Hourani has come to mean: genderless, timeless, and trendless.


The film, which was directed and filmed by Hourani himself but edited by Kevin Collero, makes blatantly clear that there is another aspect at work in the Rad aesthetic; symmetry. The quick cuts, while maybe confusing to some, show almost absolute symmetry in the entire collection. The hair and makeup, done by Hung Vanngo, only serves to further invoke the trendless quality of the film, proving to be not a hindrance or distraction to the simplicity, and yet complexity of the garments.
The Six Pieces:
  • 3 Jackets
  • 1 Top
  • 1 Pair of Leather Pants
  • 1 Bag

These pieces all contain various zippers that allow collars, sleeves, and panels to be detached and connected, which gives the collection it’s versatility. The Rad Hourani aesthetic is one that I adore, and in my opinion is visionary. Since the Rad Hourani Collection #6 is supposed to be like a laboratory(as all Rad Hourani collections), I would look to be purchasing from the lower priced Rad by Rad Hourani collection. The easiest way to do that, of course, would be to try and snag a pair of the shoes that were designed. Three unisex styles of shoe, only 200 pair of each style, and they go on sale in February of 2011 on Rad Hourani’s website.


See the rest of the collection in the galleries.
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