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Category: proenza schouler

PRE-FALL: Pink 2011


Labels: Matthew Williamson, No. 21, Proenza Schouler, Valentino

If you ask me, there aren’t many ways to get more feminine than the color pink. For the Pre-Fall 2011 collections we saw alot of feminine tendencies as well as alot of pink. If you don’t believe me, why don’t you review which Oscar de la Renta gown that Jennifer Lawrence just wore on the red carpet of the 2011 SAG awards. If that doesn’t convince you, nor the four looks from above that I pulled(don’t worry we’re going to get into the Proenza boys in a sec hold your horses), I’m not sure what I can do to convince you.
Jack McCollough and Lazaro Hernandez do it for me every season with Proenza Schouler. I can’t lie, they just do! This season was no different. With a black boot(sometimes open toed) to accompany every look, the collection conveyed a sense of strength to me. The funny thing is, I’m normally not a print type of guy and yet every season I come back to them. I think they lace the collars with some type of highly addictive substance. It doesn’t matter though, hand me that black over sized blazer and I’ll take a deep whiff.
source | style
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Kickin it with the Cool Crew

You all know of my undying love for the Proenza Schouler boys. They are pretty much the epitome of fashion cool. Well for the New York scene anyway. I mean yeah Marc Jacobs is(or should I say was because Tom Ford has come back to womenswear and will be showing in NY) the golden boy of NY Fashion and the boys from Proenza Schouler are that cool artsy group. You know the group that’s so creative that everyone secretly wants to be like them or to be seen with them even if they don’t want to admit it… you know the group right? They were the drama kids on Lizzie McGuire! Oh, now you know! Anywho… yeah.. that’s Proenza Schouler.

The latest offerings from Proenza Schouler are set for a girl who has grown up. She’s no longer the rebel in her school uniform, instead she’s become a lady who lunches. Has the art history student aesthetic been lost in the transition? No! The color palette is wildly diverse and the seemingly grainy print that seems to be a signature with the brand is still there. Am I angry that there are a lack of heels on the runway? Of course I am but then again, they aren’t the only brand to not use heels this season. It’s been a trend… one that I loathe, but a trend none the less. Oh and it just so happens that the only pieces that went on sale right after the show were the shoes. My favorite of course would be the laser cut pump.



See the rest of the collection in the galleries.

I Want Proenza Schouler

Campaign: Proenza Schouler
Season: Fall 2010
One of my favorite labels of all time would have to be Proenza Schouler. It’s not just because of the designs themselves, although that did attract me at first, but is instead because of the entire machine and being that the brand has become. With an uncompromising and unwavering hold to their aesthetic, the brand has a cult following that I believe any brand would envy. I mean they’ve been operations for a while now and this would mark the first season that they actually have shot an ad campaign. A beautiful ad campaign at that!

See Act da Fool along with an interview from Proenza Schouler as well as a pair of pants I covet from the brand!

“Act da Fool”
Campaign: Proenza Schouler
Season: Fall 2010
Directed by Harmony Korine

Well in addition to the print campaign they shot, Proenza Schouler decided to take it a bit further and shoot a short film featuring pieces from the Fall 2010 collection. Tapping Harmony Korine, for the direction of the film because of a liking of another film he did entitled Kids, Proenza Schouler set out on this new project. I was excited to the max for a few reasons. One, well I just love the brand, and two I love a good fashion film that really relays the emotion and backstory of a garment. Especially in womenswear since I’ll never be able to wear it. Now to say that I wasn’t surprised, and even taken aback by this film when I first saw it would be ridiculous. My feelings bordered on disgust at what I believe was a racially stereotypical film but down inside I didn’t want to believe that. I couldn’t believe it for myself so I searched for an explanation.

Interview with Jack and Lazaro of Proenza Schouler about “Act da Fool”
After watching this interview my fears were quelled. Instead of seeing a film that perpetuated the state in which a race lived, was accustomed to living, and was picked at for living in, I saw a film that was really just telling it how it was. How a group of girls, among the many evil and hard things going on in their lives, stuck it out and knew that they had each other, of course and their clothes. The clothes sort of exemplified their situation, having the school girl vibes but very much being out of the ordinary. Just like them, they were teenagers but rebels. Furthermore I realized that there were references(like with the Kids movie and other works by Harmony that I have yet to see) that I just didn’t comprehend. Because I’m not familiar with Harmony, I am not familiar with his style of cinematography… and I realize that.


So, I’ve been coveting these HAND PAINTED jeans from the Proenza Schouler/J Brando collaboration since I saw them… do I care that I have to hand wash them?? NO! I mean that’s just the extra care and devotion that is required of garments of this nature. You can’t even IRON these pants, that’s how delicate they are. And I wouldn’t even try to iron them. I’m not even sure I would even wear them, I probably would just hang them up some where to stare at them everyday. Then I would probably take them down every once in a while and style a bunch of different outfits using the bottoms and then never put the outfits on, just putting the ART back up where it belongs, to be gazed at. As you can guess, I will be looking forward to the Proenza Schouler show this season!

RESORT: Proenza Schouler 2011

So if you are searching for an unbiased, levelheaded, dry, post about the Proenza Schouler Resort 2011 Collection… GO ELSEWHERE! Although I am not a bag carrying member of the PS Cult, I’m a card carrying member and one of the MANY fanatics who want sooo much to be in the in crowd. In my mind the duo, Lazaro Hernandez and Jack McCollough can do no wrong and the only thing that I may be partially upset with them with is that there isn’t a mens line. No matter though…don’t tell anyone I said this but if I get my hands on a piece… I might wear it no matter the intended sex.

See the rest of the GLORIOUS collection under the clip

I could never decide on what to call the Proenza Schouler style… never could find a name that I like for their aesthetic but after my first year in college… I’VE GOT IT! I don’t know if they’ve been called this before or if people will just shake their heads at me for saying it but the Proenza Schouler aesthetic is like an Art History major. No not an art major, but Art History. There’s a distinct difference between the two. An art major may create something like Le Lin Tiffany Tang created for her graduation show but, an Art History Major is the type of designer that incorporates the techniques more into the styling and coloring of the fabrics. Where have I heard this before… no where… It’s purely 803 Markese Street lingo 🙂

Models: Kate Kosushkina, Jacquelyn Jablonski, Fei Fei Sun