See Act da Fool along with an interview from Proenza Schouler as well as a pair of pants I covet from the brand!
Well in addition to the print campaign they shot, Proenza Schouler decided to take it a bit further and shoot a short film featuring pieces from the Fall 2010 collection. Tapping Harmony Korine, for the direction of the film because of a liking of another film he did entitled Kids, Proenza Schouler set out on this new project. I was excited to the max for a few reasons. One, well I just love the brand, and two I love a good fashion film that really relays the emotion and backstory of a garment. Especially in womenswear since I’ll never be able to wear it. Now to say that I wasn’t surprised, and even taken aback by this film when I first saw it would be ridiculous. My feelings bordered on disgust at what I believe was a racially stereotypical film but down inside I didn’t want to believe that. I couldn’t believe it for myself so I searched for an explanation.
So, I’ve been coveting these HAND PAINTED jeans from the Proenza Schouler/J Brando collaboration since I saw them… do I care that I have to hand wash them?? NO! I mean that’s just the extra care and devotion that is required of garments of this nature. You can’t even IRON these pants, that’s how delicate they are. And I wouldn’t even try to iron them. I’m not even sure I would even wear them, I probably would just hang them up some where to stare at them everyday. Then I would probably take them down every once in a while and style a bunch of different outfits using the bottoms and then never put the outfits on, just putting the ART back up where it belongs, to be gazed at. As you can guess, I will be looking forward to the Proenza Schouler show this season!
Models: Kate Kosushkina, Jacquelyn Jablonski, Fei Fei Sun