FILM: Percival A/W 2010/11
Instead of circulating a lookbook, the people over at Percival decided to put out a short film. While the acting isn’t all that intense, that isn’t the purpose of the film, the clothing is. As you an see the film, and the designs revolve around the key. You can spot it at various places in the film. Whether or not they win an award for the crisp cinematography though, I know what I want to look for when I get money to go shopping.

See below the clip for screen shots.