Label: Jonathan Saunders
Collection: Spring/Summer 2011(London)
Photographer: The Sartorialist
Even if I haven’t been blogging every show, I’ve atleast seen an image from all of them. It just so happens that when you’re juggling a job that you worked 40 hours on this week, as well as school work, and some other things… sometimes you can’t cover things like you want to. But that’s alright, even though we are well into Milan and about to step into Paris, I shall take a moment and pull us back into London, to examine Jonathan Saunders.
Some are inclined to believe that there is no difference between fashion weeks except for location. I don’t… and really can’t believe this. New York is commercialized. It’s about who is cool right now, and why they are cool. The reason they are cool is because everyone… well not really everyone, but the right crowd is wearing those pieces, thus they are popular. Case studies include Proenza Schouler, Alexander Wang, and finally Marc Jacobs. You can also look to Marchesa as well. In London, it’s about the concept. London designers are more apt to see their collections as pieces of art, and to create them accordingly which is why sometimes, hot names are not always the most profitable. A prime example of this, although the label has long moved from showing in London, is Alexander McQueen.
All of this being said, Scottish born designer, Jonathan Saunders understands these facts. After the graduate of Central Saint Martin’s debuted his label in London he received the Fashion Enterprise Award and the Elle Style Awards Designer of the Year. In February of 2008 Saunders moved his collection to New York. After this collection he returned to London and continued showing his collection for his namesake label there as well as coordinating the design for Pollini as Creative Director, which shows in Milan.
This latest collection shows Jonathan’s strength in print design while showing his versatility. It makes it clear to me that he could make it in New York any day, as apparently he plans to. The silhouettes of the garments give an ode to the “real woman” and to be entirely honest… I think I love her alot more than her androgynous sister. Well then again… I can wear her sister’s clothes
See the rest of the collection in the galleries.