VIDEO: Gareth Pugh for Pitti Immagine 2010

Gareth Pugh is no stranger to fashion film. For the past few seasons he has been doing projects with fashion film industry pioneers over at SHOWstudio and creating works that the industry, and myself, have come to love and respect. It is with these things in mind that we watch the latest 10 minute film from yet another Pugh and Hogben collaboration that showcases garments that were made specifically for the production that utilize something that we have seen little of from Pugh: color.
There were 6 pieces showcased in the film, and they comprise a “preview” for what’s to come in Paris, says Pugh himself. The colors that were chosen included gold and from what I can tell, a cerulean blue. The silhouettes in no way deviated from Pugh’s proven aesthetic and the last 3 minutes of the film(my favorite actually) seemed to actually spill over from his last film. As you may can tell from the images below, color didn’t cause the pieces to seem unlike Pugh’s other pieces, but instead in some cases, allowed the beauty to be shown even more.


Fashion Film
Label: Gareth Pugh
Director: Ruth Hogben
Event: Pitti Immagine #79



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