First thing’s first, I don’t understand the video and I’m not sure I’m so supposed, to myself being a lowly blogger. That being said I wasn’t trying to understand the film until about 4 minutes into the 9 minute clip. That’s when I started to realize that not only were there people impeccably dressed and styled in a black and white video that made me feel that everything was sooo soft, but that it was in fact an actual video that probably had a plot-like feature to it in addition to the beautiful cinematography. Needless to say I never caught on to the plot-like feature.
See more of my opinion after the break
I’ve never been a fan of these films that designers have come to put out, never joined the cult that loves these “presentations.” Call me old school but I want to see my models walk the catwalk! I want to see them strut up an down the runway a few times and then I want to see someone like Grace Coddington make greatness and turn it into a still photo, centered around some idea that no one but she could create. That’s what I want my fashion experience to be.
Watching this film I realized that they have no combined the two. I get the movement from the runway(Well kinda… there aren’t any stomp walks but I see the garments in motion) and I still am allowed to see the detail because I’m getting an extended period of time to see this garment. The person is walking around, standing, motioning… floating for crying out loud! It’s Grace Coddington’s creation in motion!
“First Spring” envoked a feeling of softness, and for me a feeling of longing… longing for those mesh umbrellas, maybe a cardigan or two, and that white suitcase. (I’m a stickler for the small things sometimes I know I know!). I loved seeing the way the unfinished hems floated in the breeze and how the light played on the fabric(it was in black and white but hey I could still see it!). To be able to see how the clothes moved other than when just walking in a way that only a minority of people walk everyday, was a welcome surprise… I probably don’t need to say this but more than likely we’re going to be seeing a couple more films around these parts.
(Oh and don’t get me started on my love for Asian culture!! The sense of purpose… kimono sleeves!!! Rachel Zoe what did you say… oh yeah I DIE!)
See our coverage on the stills that compose the campaign here.