Black and white, three girls, choreography driven video. This has explained 3 of Beyonce’s videos off of the CD I am Sasha Fierce: Single Ladies, Diva, and now Ego. Now, in my opinion Ego does outdo Diva, and I like the video, it just doesn’t beat Single Ladies.
Beyonce and Co appear with crimped locks, in leotards, proving that less is more. While there are more there are more props than in Single Ladies, there aren’t as many as in Diva. The video for the 5th song off the album seems a happy medium between the two. “My goal for [the ‘Ego’ video] is simplicity.” Queen Bey said, “I saw this old tape of Bob Fosse’s wife [Gwen Verdon], and I used that as inspiration. I thought in this world, with all the technology and everything that’s going on, to strip everything down – great idea. So I kind of did the same thing, but glossy and black, for ‘Ego’.”
The choreography in my opinion fit the song and fit Bey of course. Sheryl Murakami was the choreographer and apparently leaked the choreography to YouTube before the actual video premiered. She has worked with various artists such as Avril Lavigne, Lady Gaga, Nelley, Pharelle, Nelly Furtado, Diddy, Wisin Y Yandel, Ultra Nate and Placido Domingo.
On the whole… I think I’m going to give Bey 4 pieds because of the fact that even though it was an idea that she already used, I still love the choreography and the entire mood of the video. Maybe she’ll hold the theme throughout the rest of the album.
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